ALL-Accor Live Limitless is a large French multinational corporation, part of the CAC 40 Index, operating in nearly 100 countries. Back in 1967 Gerard Pelisson and Paul Dubrule opened the first Novotel Hotel, part of the Accor Group, on a roadside near Lile in Northern France. The hotel industry in 1960s had not yet grown to meet the demand of travel in France. Dubrle and Pelisson, a former head of market research at IBM-Europe, decided to build American-Style highway hotels in the medium price range. Through Pelison's connections the partners were able to secure a bank loan, and the Novotel firm, was launched. Pelisson and Dubrule developed their expanding company providing a variety of chain hotels to fit everyone's needs.

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